The Priority Review

Brand guide

The Priority Review brand

Logos, colors, type and spacing for anyone writing about, linking to, or partnering with The Priority Review.

Download the brand kit (.zip) brand.json

Logos

Use the files; never retype the wordmark. SVG is the master. PNGs are transparent unless noted.

The Priority Review full logo
Full logo Flag mark and wordmark, for light backgrounds. SVG PNG
The Priority Review full logo, reversed
Full logo, reversed Paper-colored wordmark, for Ink or other dark backgrounds that are not teal. SVG PNG
The Priority Review mark only
Mark only The folded flag, for small spaces and square crops. SVG PNG
The Priority Review avatar
Avatar Square, mark on white, safe for circular crops. PNG

Also available: social image, 1200 × 630, avatar, 400 px, favicon, SVG, Apple touch icon, 180 px, app icon, 512 px.

Clear space and minimum size

Keep a margin of X on every side, where X is half the width of the flag mark. Nothing else (text, edges, other logos) enters that space.

The logo with a clear-space margin of X on every side; X is half the width of the flag mark. XXXX mark width = 2X

Full logo: at least 160 px wide on screen, 35 mm in print.

Mark: at least 16 px tall on screen, 6 mm in print. Below that, use the favicon.

Colors

Priority Teal is the brand color. Ink on Paper carries the reading experience. Tap a value to copy it.

  • Priority Teal var(--brand) Primary brand color: the face of the flag mark, links on hover, accents.
  • Deep Teal var(--brand-deep) The tail of the flag mark; dark accents and rules.
  • Fold Teal var(--brand-fold) The fold of the flag mark only. Not a text or surface color.
  • Ink var(--ink) Wordmark lettering, headlines and body text.
  • Slate var(--ink-soft) Secondary text: deks, bylines, dates, captions.
  • Paper var(--paper) Page background; the reversed wordmark on Ink.
  • Rule var(--rule) Hairlines, dividers and borders.

Contrast (WCAG 2): Ink on Paper 17.75:1, Slate on Paper 8.27:1, Priority Teal on Paper 6.49:1. All pass AA for body text.

Typography

Aa

System UI sans-serif

Body text, navigation and labels. The platform sans: San Francisco, Segoe UI, Roboto, then Helvetica Neue or Arial.

Weights 400, 600 · Ships with the reader’s operating system; nothing to license or load.

Type scale

DisplayNewsreader 600, 40–64 px, line height 1.1
Lead headline
HeadlineNewsreader 600, 32–44 px, line height 1.15
Story headline
SectionNewsreader 600, 24 px, line height 1.2
Section heading
DekNewsreader 500, 20–22 px, line height 1.4
A one-sentence summary under the headline.
BodySystem sans 400, 17 px, line height 1.6
Body copy sets in the reader’s system sans-serif.
KickerSystem sans 600, 12 px, uppercase, tracking 0.08em
Regulatory
MetaSystem sans 400, 14 px
By The Priority Review desk · October 1, 2026

Spacing

A 4 px base. Use the steps below for padding, gaps and margins; reading text keeps a measure of about 40 rem (640 px).

  1. --space-1 4 px
  2. --space-2 8 px
  3. --space-3 12 px
  4. --space-4 16 px
  5. --space-5 24 px
  6. --space-6 32 px
  7. --space-7 48 px
  8. --space-8 64 px
  9. --space-9 96 px

Do and don’t

Do Use the full logo on Paper or white.
Do Use the reversed logo on Ink.
Don’t Stretch, squash or rotate the logo.
Don’t Recolor the mark or the wordmark.
Don’t Place the logo on teal; the mark disappears.
Don’t Add shadows, outlines or other effects.
  • Write the name in full as The Priority Review, with a capital T, every time. Do not abbreviate it.
  • Do not combine the logo with another mark or imply endorsement.
  • Questions or a format not listed here: news@thepriorityreview.com.