Bristol Myers Squibb partners with Saudi Schizophrenia Association to launch Small Wins initiative
BMS and the Saudi Schizophrenia Association ('Ehtiwaa') collaborated to distribute more than 70 personalized Small Wins toolkits in Riyadh to support people living with schizophrenia. The kits guide patients through four steps-pick a card, try an activity, recognize the win, and add it to a Small Wins jar-to boost daily engagement and self-esteem.
Primary source
Company press release (PR Newswire), October 12, 2026
On the 12th Edition of Global Patient Week Bristol Myers Squibb and Saudi Schizophrenia Association 'Ehtiwaa' Collaborate to Support People Living with Schizophrenia Through the 'Small Wins' Initiative
Machine-summarized from the source above; not independently reported. How we use automation