Ehtiwaa
Stories
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Bristol Myers Squibb partners with Saudi Schizophrenia Association to launch Small Wins initiative
BMS and the Saudi Schizophrenia Association ('Ehtiwaa') collaborated to distribute more than 70 personalized Small Wins toolkits in Riyadh to support people living with schizophrenia. The kits guide patients through four steps-pick a card, try an activity, recognize the win, and add it to a Small Wins jar-to boost daily engagement and self-esteem.